In his speaking presentation, Cord shares his life lessons, experiences in the race, going around the world, working together with his brother Jet to achieve goals, and sharing personal stories of being a kid from a small town who learned to achieve success ...less

Cord McCoy leads by example for high-performing individuals and teams. He has competed at the highest level in front of millions, both in one of the world's most dangerous solo sports and in globally competitive team sports. He doesn't just talk, he shares real-world lessons refined by high-stakes situations. Cord starts by grounding sales audiences with perspective on their own challenges: the story of his near-fatal rodeo injury, weeks in the hospital, and months spent re-learning to walk and talk, only to get right back in the arena to compete. A five-time IPRA World Champion who went on to qualify for the National Finals Rodeo and six PBR World Finals, Cord later built a second career from scratch: co-owning a bucking-bull breeding operation that has produced back-to-back PBR World Champion Bulls, proving the same hustle and business know-how that got him noticed in the arena and on global network TV also builds a business outside it. He translates those ideas into practical how-to's for the audience in a way that's memorable and usable. This three-part interactive session translates what all of that took: chasing the next opportunity instead of waiting to be chosen, communicating under real pressure alongside his brother Jet during three appearances and a second-place run on the international TV show The Amazing Race, and learning what it means to represent something bigger than yourself (as a head coach in the PBR Team Series). Cord translates those lived experiences into sales and service principles paired with hands-on activities so audience members practice rather than just listen: proactive selling instead of waiting for customers to come to them, real communication and follow-through (be reliable and trustworthy), and an understanding that how they treat a customer in their own territory impacts your revenue and your franchise partners. Each idea is grounded in a real world example with a practical take-away. From there, the session develops into team-building activities modeled on his Amazing Race experience, bringing the group together to learn from each other, sharing ideas that work, taking ownership of ideas they're going to implement, and creating relationships with each other for positive accountability. ...less

A motivational talk with lots of stories, humor and lessons learned from the Amazing Race and life on the McCoy ranch. ...less

Cord McCoy has spent his life in one of the most dangerous businesses there is—riding bucking bulls at the highest level of the sport, and working daily around heavy equipment and large animals on his Oklahoma ranch. He knows firsthand that the difference between a good day and a life-changing one often comes down to attitude, focus, and respect for the hazard in front of you. In 2004, a bucking horse crushed his skull and left him relearning how to walk and talk; eight months later he was back in the arena. Through unforgettable stories from the chute, the ranch, and his own long road back, Cord shows audiences why safety isn't a rule you follow—it's a mindset you carry into every task, every shift, every day. Equal parts gripping, funny, and real, this keynote leaves people thinking differently about the risks they take for granted. ...less